Be The Difference

Project:

Hoarding Graphics for Building Development

Client:

University of Winchester

Agency:

University of Winchester – Marketing & Communications

Location:

Winchester, Hampshire

Introduction:

The University were keen to follow the feel of the brochure through onto the hoarding around a current building development at their West Downs Campus on Romsey Road.

What we did:

The matte finished Aluminium Composite panels with glossy title overlays give it a much more modern feel unlike the mirror gloss panels we all see so often.

Working closely with Marketing department, we surveyed the site and supplied templates to help show how the graphics would sit on the hoarding panels. An important factor especially where the land runs steeply away from the site. The creative was broken up into sections where shorter or longer runs were used to optimise the messaging across the panels and give maximum impact.