WestQuay and Ikea Build Bridges

Project:

Visitor Signage and Wayfinders

Client:

Hammerson / Ikea

Agency:

Beyond

Location:

Southampton, Hampshire

Background:

Now the journey from WestQuay to Ikea couldn’t be any easier! The addition of the new bridge link on Level 7 of the multi storey car park takes you from lower shopping at WestQuay straight to the doors of Ikea… making it all the easier for getting your daily fix of those lovely meatballs!

BigStuff was asked to implement signage designed to engage visitors and guide them from one to the other, for both WestQuay and Ikea in their respective corporate styles.

What we did:

The new signs where made using aluminium, composite materials, foamex and vinyl and strategically positioned make the journey as quick and easy as possible.